Brought on to:
Smooth out UX/UI and elevate visual design of corporate site, owned enterprise sites, and services offered across breakpoints. Conducted audits and developed iterative upgrades.
Build interaction prototypes (Figma/After Effects)
Work towards an atomic DPL system for sites.
Transition RFPs to online template-based system for improved efficiency and more evolved aesthetic.
Leverage my degree in architecture (U.C. Berkeley) to visually express OWP’s impressive evolving portfolio through curation and original photography.
Additionally, crafted original animations and video content for client-facing use and internal communications; elevated visuals in media-rich decks; generated and finessed copy, graphics for marketing initiatives; participated in re-branding efforts; photographed design/build environments and events (DSLR and editing). Additionally, explored opportunities for digital twinning and expediting processes using AI.
New design process pages across breakpoints with simplification of steps to reduce cognitive noise for better scannability and to garner trust in methodologies. Additionally, leverage impressive library of project photos to communicate design range and impact.
Brought on for photography skills as well, I traveled to installations, events, showrooms to document the strong work produced and helped maintain the internal CMS to leverage assets for site updates, marketing, and showroom monitors, looping and animating our portfolio.
Information design audits. Refinements—simplified structure, utilize tucking modules(swiss army knife utility), leaner copy, less cognitive noise in general. Design Process and Schedule for RFPs.
Established DPL for new RFP generation, utilizing standard atomic system structure. Cohesion across enterprises owned by One Workplace called for a uniformed vocabulary that conveyed connection but was flexible enough to allow brands to communicate their unique offerings.
Redesigned Contact Us page
Sustainability microsite
Event template
Redesigned Case Studies template on home site. Big hero image for maximal user response with important data blocks introduced just below with more lengthy project description to help potential clients quickly assess case study’s DNA. Added blocks for press coverage of project for addition testimonial flavor, CTA for podcast, and work opportunities (external and internal).
Revamped Team page for new digital RFPs.
Redesign of “What we do” page for corporate site (in progress). New UI components, copy writing, layout.
Redesign of VANTIS site, subsidiary of One Workplace, specializing in innovative construction solutions.
Created components and templates, iconography, and finessed copy for brevity and impact.
Redesign of About Us
Living lab sectionals—silos of research done by One Workplace distilled for learning moments and use in design sprints/ client cosultations.
Iconography and copy writing
For use as ambient content looping in showrooms, I created animations (After Effects) showcasing
brands/divisions associated under One Workplace.
Mocking up vinyl wrapping for new fleet of One Workplace trucks, updating the older, dated graphics
Helped develop concept, visual system, and ambient graphics — static and kinetic (After Effects) — for company-wide “All-Sales” summit.