Finessing user flows for cleaner buyer & seller journey on mobile and desktop. Building out pattern libraries, interaction prototypes, and designing financial tools aimed at disrupting the real estate industry. WORK IN PROGRESS.
Quick site refresh in pursuit of better conversion and overall site optimization. Simplified visual language, copy, and sharp reduction in graphical diversion. Full audit + user flow redesigns. Site rated against guiding factors: Relevance, Value Proposition, Usability, Action.
Contributed across several Sling TV touchpoints:
- Designed new interactive modules across mobile & dsktp :
1. GAMEFINDER—interactive football module
2. Savings calculator
- Performed detailed audit of existing mobile cart flow and presented design refresh.
Email campaign work. Layout, animation, copy work.
I led UX/UI on the dev team in Paris, France, from strategy through design, and final beta release. Involved deep functionality ideation, high-fidelity wireframes, user journey flows, asset generation. Took on branding as well - principle mark, lettermark, palette. Light usability testing. Currently In beta.
Charged with performing user flow audit with end goal being to reduce cognitive load and incentivize sign-up’s. Generated new wireframes for refresh across dsktp & mobile.
Overhaul of visual library for media partnerships dept. to enhance engagement. Iconography, photography, keynote templates and best practices guide.
Slides from presentation deck for Facebook meeting with FIFA re: monetization.
Pulled content from presentation work created for Media Partnerships, a dept. supporting 6 verticals (News, Sports, Social Good, Entertainment, Influencers, Technology).
Animations built for use in presentations and trade show ambient loops.
Ground-up redesign of this responsive Wordpress site that serves as a destination for CA-sponsored mental health resource page and “living ecosystem” of community support. In additional to UX/UI led validation sessions, took on copy writing, conducted user research, and led usability testing sessions internally. Led early design sessions for the Spanish version of site.
UX/UI (agile sprint development), usability testing, marketing collateral, brand stewardship, copy writing, illustration, photography, animation, environmental graphics.
Partners: Google, Starbucks, Amazon, Oprah, Gates Foundation, Warby Parker.
Deck pulls from Uber C suite event. Photo editing, light animation, infographics.
Various slide pulls from 6 different decks for recent Adobe Cloud College advertising summit. Many animated builds.
Tasked with working on CEO presentation deck for eBay’s LeadersWeek 2018, international gathering to discuss progress, strategy, and innovation. Also lent support in branding efforts for environmental graphics and additional decks. Nice serendipitous takeaway moment - walking into a rehearsal and hearing CEO Devin Wenig say: “I like this.”
Various slide pulls from numerous decks created for Demandbase
Designed promotionals and branding for new investment fund.
Slogan (expressing functionality of the app) - INK ABOUT IT
Marking your experience on a map with an ink drop which corresponds in size and transparency to your ranking.
Principle mark, lettermark, palette.
Refreshing brand assets and light data visualization.
Tasked with defining an aesthetic style for communicating advice to "Creators" (young show creators) re: content creation in the new "show ecosystem" at Facebook.
Developed a series of graphics to populate the NCAA Facebook Sports Channel during March Madness.
Designed an online guide for the creation of online fundraisers. Launched on "Giving Day", 2017. Additionally, provided graphics for various campaigns and initiatives.
VMWare - microsite, event graphics, and marketing visuals for DevOps conference.
Designed and built Adapster™, a programmable SAT test prep app with a NY-based educator. Feature set: timed testing, detailed, sortable solutions, and algorithmic study plans tailored against performance.
Commissioned case study for in-flight entertainment system for SONY.
In partnership with outside developers I worked with RSE to do a quick HP refresh for Elica Health. The challenge: make the complex information architecture easy to use and provide a unified parent brand experience. Included an intensive upfront deep-dive on site use.
Designed Facebook LIVE booth assets. Cut with laser in wood shop. Also did quick, architectural renderings as proof-of-concept of this "set design" for quick Live sessions at sustainability conference.
Designed graphics to accompany the launch of online campaign to encourage industry titans to share out their favorite books of 2016.
Generated fleet of environmental graphics (posters, Jumbotron deck, badges, collectibles) celebrating a campus visit by Real Madrid team.
• Prototypes for Facebook gift boxes
• User guide for prepping showmarks for new Watch channel
* Photo backdrop for Facebook’s F8 event.
Field Hemp site design, branding, and package design.
Tapped my background in architecture to generate quick mock-up of trade show booth for toy company that uses thermochromatic ink in DIY products. 3-D, packaging, branding, and sales promotion.
Campaigns for RSE agency
Persona work. Infographics developed to anticipate the concerns of particular demographics and used as aid for tailoring the health programs and strategies for marketing.
Digital campaigns, interactive maps, site design, marketing collateral, and member collateral
As a semi-pro photographer (sold some work, won a few awards, awarded an Artist In Residency (Philippines)) I regularly offer up original imagery for professional use. I’m perpetually advancing my skills in this area, most recently doing night photography and “painting with lasers.”
Site design. Data and information design. Branding assets.
Microsite for Beval for international conference in Beijing.
App development conceptuals for Carma, SF.