Work listed chronologically (generally)
Produced original concepts & copy for Optum campaigns—email sends, hero site imagery, product descriptions, and social posts. Additionally, authored hero and section copy for site updates and marketing collateral language
SUBSTACK—recent essay
DonorsChoose.org. PSA’s—Print & Digital. 20-25 pieces. Various publications. Provided image and messaging to align with publication theme when applicable. No stock photography used—images are provided by teachers as part of feedback loop, showing resources/experiences provided by donors on site. I curated/selected compelling shots and made subtle enhancements in Photoshop.
Hired as graphic designer, I generated a lot of ad concepts for Sutter Health Plus—social posts, emails, site graphics, print.
EachMindMatters.org. Site refresh funded by CA Prop 63. Over-arching agenda: remove stigma of mental illness. Generated original copy and finessed the provided copy throughout site. I leveraged inclusive words like “Together” and “Stories” and “Partners” to establish a tone of “we’re all in this together” and flooded site with great photos that helped reinforce the narrative and express hope.
Moving Color and subsidiary Moody Paint copy writing — site, pitch deck, print collateral, social posts, event graphics.
Successful artist-in-residency proposal
Submitted some creative writing to Jimmy Kimmel show which helped me establish a relationship with the producers, culminating in appearing on the show.
