App project I was involved with from the start. It began with a random reach out from two French developers who found my profile on LinkedIn. They had a pdf of a rough concept, explaining basic functionality and intended audience. No aesthetic direction, branding, or digital assets of any kind. I went to work first on the branding. After solidifying the mark, an octopus, it occurred to me we could divine functionality from it and creating a fully cohesive experience that carries logo into function.

Ink. Octopi emit it. Let’s use that for the ranking system. VOILA! Adding to that was the tagline: Ink about it. Essentially, a user experiences a place and “inks” about it—creating an indelible mark that verifies their visit as well as ranking it. Think about it. Ink about it. The whimsical nature of the app fulfilled the brief, resonating with targeted demographic—young, 20 somethings.